Segment your audience
Break each audience down into useful, micro-targeted segments to maximize authenticity and to focus your initiatives, messages, campaigns, and event engagement efforts.
Discover your most valuable fans.
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Artificial Intelligence for exponential social influencer campaigns
Features
Track custom audiences
Define an audience, brand, candidate or product with audience keywords. Fanatical analyzes and stores the conversations they appear in, and creates profiles for the people using them.
Home in on your most influential, valuable fans
Fanatical analyzes social activity within each audience and assigns a score that ranks each audience member by relevance to your brand.
Add scale to authentic campaigns
Launch systematic, precise messaging campaigns to the people in your custom segments. With Fanatical’s initiatives, you can interact at scale without sacrificing an authentic, one-on-one approach.
Case studies
Using Organic Interactions to Create WOM
THE WALKING DEAD / SKYBOUND
Fanatical supports Seth Moulton for Congress Campaign
SETH MOULTON FOR CONGRESS
Driving conversation with brand advocates
YOSEMITE – DNC PARKS AND RESORTS
Using Fanatical to Drive Awareness and TV Tune-in
AWESOMENESS TV
Selected clients
Fanatical works for brands, agencies, sports teams, personalities, and political campaigns. Get the right content to the right people, at the right time.
Learn more about Fanatical